IA & Wire framing • UX Design & Graphic Design • User research and website optimisation • Analytics and user behaviour analysis using Hotjar, Optimizely and/or Google Optimize • Cross-browser and Cross operating system testing • Balsamiq mockups and of course, pencils, paper and sticky notes.
I was employed at Clime since early 2013 until July 2019 as the Digital Design Manager. Clime is a listed investment company specialist Australian equities manager whose main entities are Clime Asset Management and Clime Investors Education, trading as Clime Direct. I've redesigned the Clime website three times in 6 years as we needed to increase leads and highlight our growing product classes and events. The current version was was designed to consolidate all of the business units into one central hub.
StocksInValue had quite a niche audience of sophisticated value investors who spend a lot of time researching their next purchase or sale. I designed the website in tandem with the development of this new tool, so had to stay within the new branding. Similar to the older marketing site, I also researched the user, created wireframes from those findings and designed a very successful lead generation website. This was also sent offshore for development in Wordpress.
During my employment with Open Colleges, one of my major projects was to redesign the online enrolment portal. A large proportion of visitors to the Open Colleges website are viewing it on their mobile device so whilst performing well, there was a definite need to revisit the UX and visual design. The site is responsive and targets Mobile, Tablet, Laptop and Desktop size devices. The result hugely improves the user experience.
My client asked my to design a website for his Magnetic Filter company. The brief was to make a direct marketing site with prominent CTA's and to make it look industrial. The design I'm showcasing here is one of the concepts as the site is no longer live.
My client found that their existing design and custom built CMS didn't meet their needs so commissioned me to design a fresh new looking website and to incorporate an easily manageable solution for a CMS. Given that most changes are to add blog posts, my solution was to integrate my design into an existing Wordpress theme.
Clime's main source of leads is those who sign up the the weekly investing report. We advertise through content marketing and remarketing thorough platforms such as Google Adwords and Dianomi. With the use of website optimisation, analyitcs and feedback tools such as Google Analytics and Optimise, Hotjar and Optimizely, this landing page has gone through multiple variations. Though it's not the prettiest design, it's certainly the highest converting.
StocksInValue's main source of leads is those who sign up through display network. We advertise through content marketing and remarketing thorough platforms such as Google Adwords and Dianomi. With the use of website optimisation, analyitcs and feedback tools such as Google Analytics and Optimise, Hotjar and Optimizely, this landing page has gone through multiple variations.
This Web Design course landing page was a concept I designed to test out a new layout which gave the action items more prominence and I felt it needed a bright and bold look and feel to appeal to the intended audience.