Services

I have a broad skillset and provide an holistic approach to web and online marketing solutions.

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IA & Wire framing • UX Design & Graphic Design • User research and website optimisation • Analytics and user behaviour analysis using Hotjar, Optimizely and/or Google Optimize • Cross-browser and Cross operating system testing • Balsamiq mockups and of course, pencils, paper and sticky notes.

Latest work

The following is a collection of my most recent work.
A mix of websites, landing pages, eDMs and print material.

Clime Asset Management

Clime Asset Management

I've been employed at Clime for over 5 years. Clime is a listed investment company specialist Australian equities manager whose main entities are Clime Asset Management and Clime Investors Education, trading as StocksInValue. I redesigned the Clime website as we needed to increase leads and highlight our growing product classes and events

Responsibilites

  • IA & Wire frame, UX Design & Graphic Design
  • Front-end development
  • Ongoing management and optimisation

Technologies Used

  • Hotjar, Optimizely, Wordpress, HTML5, CSS, Balsamiq Mockups, Photoshop
StocksInValue

StocksInValue

StocksInValue had quite a niche audience of sophisticated value investors who spend a lot of time researching their next purchase or sale. I designed the website in tandem with the development of this new tool, so had to stay within the new branding. Similar to the older marketing site, I also researched the user, created wireframes from those findings and designed a very successful lead generation website. This was also sent offshore for development in Wordpress.

Responsibilites

  • IA & Wire frame, UX Design & Graphic Design
  • Front-end development
  • Ongoing management and optimisation

Technologies Used

  • Hotjar, Optimizely, Wordpress, HTML5, CSS, Balsamiq Mockups, Photoshop
Edupay

Edupay payment gateway

During my employment with Open Colleges, one of my major projects was to redesign the online enrolment portal. A large proportion of visitors to the Open Colleges website are viewing it on their mobile device so whilst performing well, there was a definite need to revisit the UX and visual design. The site is responsive and targets Mobile, Tablet, Laptop and Desktop size devices. The result hugely improves the user experience.

Responsibilites

  • IA & Wire frame, UX Design & Graphic Design
  • Cross-browser and OS testing

Technologies Used

  • Photoshop
Magnetic Filters

Magnetic Filters

My client asked my to design a website for his Magnetic Filter company. The brief was to make a direct marketing site with prominent CTA's and to make it look industrial. The design I'm showcasing here is one of the concepts as the site is no longer live.

Responsibilites

  • IA & Wire frame, UX Design & Graphic Design

Technologies Used

  • Photoshop
Great Glen Adventures

Great Glen Adventures

My client found that their existing design and custom built CMS didn't meet their needs so commissioned me to design a fresh new looking website and to incorporate an easily manageable solution for a CMS. Given that most changes are to add blog posts, my solution was to integrate my design into an existing Wordpress theme.

Responsibilites

  • IA & Wire frame, UX Design & Graphic Design
  • Wordpress implementation
  • Front-end development

Technologies Used

  • Hotjar, Optimizely, Wordpress, HTML5, CSS, Balsamiq Mockups, Photoshop

Landing Pages

I have designed and developed hundreds of marketing landing pages for various companies including Clime, StocksInValue and Open Colleges. Each has the purpose of lead generation and conversion and most have been successful in this. They range from pure SEM pages that target specific keywords to promotional campaign landing pages.

Clime Investing Report

Clime Investing Report

Clime's main source of leads is those who sign up the the weekly investing report. We advertise through content marketing and remarketing thorough platforms such as Google Adwords and Dianomi. With the use of website optimisation, analyitcs and feedback tools such as Google Analytics and Optimise, Hotjar and Optimizely, this landing page has gone through multiple variations. Though it's not the prettiest design, it's certainly the highest converting.

StocksInValue Free Trial

StocksInValue Free Trial (SEM)

StocksInValue's main source of leads is those who sign up through display network. We advertise through content marketing and remarketing thorough platforms such as Google Adwords and Dianomi. With the use of website optimisation, analyitcs and feedback tools such as Google Analytics and Optimise, Hotjar and Optimizely, this landing page has gone through multiple variations.

Open Colleges Landing Page

Open Colleges Landing Page (SEM)

This Web Design course landing page was a concept I designed to test out a new layout which gave the action items more prominence and I felt it needed a bright and bold look and feel to appeal to the intended audience.